Well, creating a viral was our task set during the media communications workshop, wether it will go viral, i do not know. we spent an hour in class talking about target audiences but we also discussed how and why a video would go viral and what are the factors that will effect this.
As a group we thought about music that is popular now and who we would target, in the end we chose to do a Justin Bieber song as he has a large viewership, even though he got more dislikes than likes on his ‘baby’ music video he still went viral and many people consumed the text. Also the fact that thousands of teenage girls enjoy his music makes it easier to aim this at a certain audience but also because his music is mainstream we felt it could reach a mass.
The whole viral was all filmed on a mobile phone to represent that we are all prosumers now in this modern age, the fact that short homemade videos have a more realistic and relatable feel that the audience really do like.