Blog Task 3 – Context

 Many want the BBC license fee to be scraped and there are many pros and cons to this, some people would prefer to not pay any license fee which means more money in their pocket. However, that would mean the BBC would have to look for another source of income and that would have to be through adverts which can be annoying every 15 minutes being interrupted by commercials.
I also understand that because we pay a license fee the BBC are obliged to try and represent the uk as accurately as they can. This makes them a (PSB)
 “regulated broadcasting which has ‘providing a public service’ as a primary aim
So if this fee is scrapped shows for minorities like ‘Mr khan’ could be abandoned plus everything will be based on profit if the BBC goes private.
 “BBC1 remains the most popular channel, programs that attract large audiences is   essential to justify asking everyone to pay
I mean it only makes sense and just highlights the impact and importance of BBC and the license fee.
On the other hand thousands of people get away with not paying a fee and it isn’t fair on the people who are actually paying, its unfair on the poor who can’t afford it and are being criminalized for it .
In terms of the second screen experience, institutions have now seen that there has been a change in the way we watch tv, I am not just a passive viewer, I have to be doing two things at once. Since the introduction of web 2.0 as its ‘always on’ portable and interactive media making direct communication easy and attractive
Wether that being on my phone, tablet or laptop so TV shows have to adapt to the new form of watching television, they don’t want to lose audience so they need to create a good way of second screen experience that connects the show to their device.
For example we have a popular show like x factor, there was a time where you could only vote by calling which costs money but now you can download the app and vote there also they have exclusive stuff about the show on the application which just gives a bit of depth to it. Or take a look at Britain’s got talent they are very well known for that big red buzzer, When the panelist don’t like an act they can press the button and it makes an iconic noise. What the makers have done is allowed the audience to get involved by having red buttons on the app and they can also decide if they like the act or not, It won’t directly effect the show but you are able to see if thousands of people like it or not too.
Christina Warren a writer spoke to “Nigel Lythgoe about American Idol and he said that the producers were actively looking at ways to integrate the second screen into the singing competition in the future.This is because they know this a big threat, second screening isn’t a new thing we have been doing it with books and newspapers however, we’ve seen what web 2.0 has done to the print industry when institutions didn’t eveovle they became irrelevant and the ones who moved online stayed thriving. The american Idol producers understand it is survival of the fittest and are planning to make changed appropriately.
– The Media Students book 5th Edition
– Christina Warren. (02-05-13). When did the ‘ Second Screen’ become a thing?. Available: Last accessed 12-05-2016.

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